Lydia Pattison - BA Psych, Counselor, Certified Life and Weight Coach (MBI Life Coach Training, The Life Coach School)
I've always been intrigued by two things: why we do what we do and how to create lasting change.
The unofficial version of my story goes like this - after getting a psychology degree and counselling training, I worked in psychiatric support before moving into exploring motivation as a qualitative researcher within marketing.
This led to over 25 years of uncovering people's underlying driving motivations in literally thousands of hours in depth interviews and group discussions. My expertise was as a motivational expert, uncovering the emotional triggers to driving consumption.
I now use this expertise to help people "unmarket" their brains when it comes to over consumption....of food, drink, internet, shopping - you name it.
I still spend my days uncovering the cognitive and emotional drivers behind why people do what they do in order to create lasting change.
As a Certified Life and Weight Coach I use a positive psychology approach combining what I have learned from training at MBI Coach Training and The Life Coach School.
I also use methodologies that I have utilized through my career as a marketer and have developed a 'Change Map' for thought work to help people to literally 'unmarket their brains' by using thought work to identify the underlying influences on their behavior.
This led to over 25 years of uncovering people's underlying driving motivations in literally thousands of hours in depth interviews and group discussions. My expertise was as a motivational expert, uncovering the emotional triggers to driving consumption.
I now use this expertise to help people "unmarket" their brains when it comes to over consumption....of food, drink, internet, shopping - you name it.
I still spend my days uncovering the cognitive and emotional drivers behind why people do what they do in order to create lasting change.
As a Certified Life and Weight Coach I use a positive psychology approach combining what I have learned from training at MBI Coach Training and The Life Coach School.
I also use methodologies that I have utilized through my career as a marketer and have developed a 'Change Map' for thought work to help people to literally 'unmarket their brains' by using thought work to identify the underlying influences on their behavior.