Lydia Pattison - BA Psych, Counsellor, MBI Life Coach Training, The Life Coach School.
I've always been intrigued by two things: why we do what we do and how to create change.
The unofficial version of my story goes like this - after getting a psychology degree and counselling training, I worked in psychiatric support before moving into exploring motivation as a qualitative researcher within marketing.
This led to over 25 years of uncovering people's underlying driving motivations in literally thousands of hours in depth interviews and group discussions. I now use this expertise to help people "unmarket" their brains when it comes to over consumption of food, drink, internet, shopping... you name it.
I still spend my days uncovering the cognitive and emotional drivers behind why people do what they do in order to create lasting change.
About my coaching approach
I use a positive psychology approach combining what I have learnt from my training at MBI Coach Training and The Life Coach School. I am trained using Dr Martha Beck's coaching methodology. Dr Beck taught sociology, social psychology, organizational behaviour, and business management at Harvard and was a life coach before that was even a thing. She now runs life coach training, writes self-help and a monthly column for Oprah Winfrey's O magazine as their life coach specialist. The first time I saw Martha on Oprah I was riveted by her intelligent, 'no holds barred' approach to living life. She gave mothers the radical advice that they should do things they really loved in their own lives as well as helping their kids, because you know, maybe we should lead by example in order to demonstrate to your kids how to have a happy life. It's a radical concept.
I also use methodologies that I have utilized through my career as a marketer and have developed a 'Change Map' for thought work to help people to literally 'unmarket their brains' by using thought work to identify the underlying influences on their behavior.
This led to over 25 years of uncovering people's underlying driving motivations in literally thousands of hours in depth interviews and group discussions. I now use this expertise to help people "unmarket" their brains when it comes to over consumption of food, drink, internet, shopping... you name it.
I still spend my days uncovering the cognitive and emotional drivers behind why people do what they do in order to create lasting change.
About my coaching approach
I use a positive psychology approach combining what I have learnt from my training at MBI Coach Training and The Life Coach School. I am trained using Dr Martha Beck's coaching methodology. Dr Beck taught sociology, social psychology, organizational behaviour, and business management at Harvard and was a life coach before that was even a thing. She now runs life coach training, writes self-help and a monthly column for Oprah Winfrey's O magazine as their life coach specialist. The first time I saw Martha on Oprah I was riveted by her intelligent, 'no holds barred' approach to living life. She gave mothers the radical advice that they should do things they really loved in their own lives as well as helping their kids, because you know, maybe we should lead by example in order to demonstrate to your kids how to have a happy life. It's a radical concept.
I also use methodologies that I have utilized through my career as a marketer and have developed a 'Change Map' for thought work to help people to literally 'unmarket their brains' by using thought work to identify the underlying influences on their behavior.