I just wanted to write to you to say that there’s no right time to start. We all like to think that there will be a perfect time to start but let’s get real. We’re all busy and there’s never a perfect time.
If you want to stop emotional overeating start today.
If you want to lose weight start today.
The sooner you start the sooner you put the struggle behind you.
If there’s one thing I wish had happened now that I have put the struggle with emotional overeating behind me for good it’s…
I wish I would have started sooner.
Because these days ice-cream is just ice-cream.
Just last night I was having dinner with friends standing at the kitchen counter scooping boysenberry coconut cream ice cream out of the container and I noticed after not only that I didn’t feel like any, it didn’t even occur to me to eat any. And I had zero mental drama about the ice cream.
There was no emotional charge at all. That's when I realised I actually happen to have three containers of coconut ice cream in the freezer. One with berries, one plain that’s nearly empty, and a backup. I was not particularly aware of their existence in my freezer and they do not sometimes mysteriously call to me as they did in the past. They are just stuff in my freezer. Not only that I realised I have four bars of chocolate in the cupboard. Unguarded. Un-obsessed over. Just sitting there because my favourite 75% and 80% dark chocolate were on special and a couple of special ‘fancy’ Perugia were also half price. So there they are, four bars of chocolate… just sitting there. NOT CALLING TO ME AT ALL. When I think back to a few years ago this is basically, miraculous.
A few years ago the emotional charge of ice cream and deciding whether to have it or not would have been all-consuming. Not having ice cream would have left me feeling deprived. There would have been the white knuckle resisting eating them and then giving in and eating a whole pack.
But now there’s no more stress eating. No more shame and no more feeling out of control and no more wondering what is wrong with me and why can’t I be more like other people.
But the thing is, I now know most people overeat. Nearly 70% of us are overweight and a third are obese.And in my job as a market researcher, I knew why it's normal to turn to food. I spent years interviewing people in-home and in-depth uncovering the underlying emotional drivers that make products feel irresistible.
It was when I learned to reverse the marketing-saturated cultural programming I finally broke free. Anyone can do it. It’s a simple process - you could become a normal eater within days or weeks.
So, if you are finally ready to stop waiting, act now. There are still a few mini packs of two sessions for $99. I absolutely know you can do this. And now’s the perfect time. You don't have to let more time pass struggling on your own.
Have a great week!
Hi, I'm Lydia Pattison.